Che Marta Studio

Che Marta & Co is an independent design and illustration studio rooted in Argentina, working between the UK and Latin America. We specialise in branding, hand-drawn illustration, visual systems, and creative direction, with a focus on illustration-led branding and visual storytelling.

What we offer

We offer a range of creative services that bring together illustration, design, and visual storytelling.

  • Branding & Visual Identity

We create thoughtful brand identities and visual systems that translate ideas into clear, cohesive visuals, from logos and typography to complete brand guidelines.

  • Editorial & Visual Design

Design for printed and digital formats, including book covers, layouts, and visual compositions that balance narrative and structure.

  • Content & Campaigns

Visual assets for social media, marketing, and brand communication, built around strong storytelling and consistent aesthetics.

Work with us

Branding & Visual Identity

We create thoughtful and distinctive visual identities that translate a brand’s essence into a cohesive visual language. From logos and typography to colour systems and brand guidelines, each element is designed to communicate clearly, connect with the right audience, and work consistently across digital and print. The focus is always on building brands that feel authentic, memorable, and visually strong.

See Our Work

Editorial Design

We design editorial pieces that balance narrative, typography, and visual composition to create engaging reading experiences. From book covers to printed layouts, each project combines illustration and design to enhance the story and give it a strong visual identity. The focus is on clarity, rhythm, and aesthetic coherence, creating pieces that feel both intentional and visually compelling.

View Projects

About me

Paula Vitale is an Argentine visual designer and illustrator based in the UK, with over 10 years of experience working across branding, illustration, and digital design. With a background in Fine Arts, her practice combines artistic sensitivity with strategic thinking, creating visual systems that connect storytelling with real-world applications. She is the founder of Che Marta & Co, where she develops both client work and original illustrated products.


Let’s create something together

I collaborate with brands and independent projects on visual identity, editorial design, and illustration. If you have a project in mind, feel free to say hello.

Send inquiry